Who is armani

For the next decade Armani was in high demand and his work was highly acclaimed amongst the international press. On the advice of his partner Sergio Galeotti, he decided to found his own label. His designs used fabrics in surprising contexts and blends which also became his defining style.

His trademark was reinterpreting the traditional business suits to unstructured and comfortable styles for men and a more masculine look for women.

He was the first designer after Christian Dior to appear on the cover of Times magazine. He used to approach celebs to wear his designs on events. Giorgio Armani also designed costumes for theater, stage and airline crew.

His long term partner Galeotti died due to cancer in and although people thought this would be the end for Armani, he not only increased his business activities he proved to the world that he was an extremely talented executive and designer.

His company continued to add to its product offerings, expanding into the home goods market and book publishing. In Armani debuted his first haute couture line. He launched this high-end venture because he liked the challenge. Hotels have become Armani's latest venture.

In he opened his first hotel in Dubai, and another one is expected to open in Milan. It seems that Armani has nearly tapped into every available design opportunity at this point in his career. With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion.

He first launched his business empire in the mids, and it has grown substantially over the years. The Armani brand now includes makeup, housewares, books and hotels. The son of a shipping manager, Armani grew up in a small town outside of Milan. It was a difficult time in Italian history. Giorgio and his two siblings — older brother Sergio and younger sister Rosanna — experienced the hardships of World War II firsthand. Some of his friends were killed during Allied bombings.

I fell in love with the idealized beauty of Hollywood stars. At an early age, Armani developed an interest in anatomy, making "dolls out of mud with a coffee bean hidden inside," explained to the Guardian newspaper. His fascination with the human form led to two years of medical school.

Taking a break, Armani had to complete his required military service. He soon got his first taste of fashion. Through a friend, he got a job at a department store. Despite his great success, Armani remains modest about his efforts. Several family members work for him in this vast enterprise. It offers up-market furniture, home accessories, textiles and decorative objects, as well as interior design services for a variety of spaces including yachts, planes and villas.

The project consists of homes, a 5A office building, a shopping street, underground malls and supporting facilities. The design and building of facilities was managed by Armani Casa. Armani Beauty fragrances and cosmetics : This beauty line reflects the signature Armani sophistication in its makeup, skincare and fragrances.

It teams up with international makeup artists, like Linda Cantello, to communicate its expert knowledge in the art of beauty. One of the precious ingredients used in its fragrances is the Damask Rose, which requires precise extraction methods. The range of products is exclusive and distinguishes itself not just by its high quality but also the rich and sophisticated image of its refined packaging. The boutiques offer arrangements and decorative elements with clean lines in sophisticated colours.

Armani Ristorante and Caffes restaurants and cafes : This is a bold move by Armani to enter the food business, but it has been proven a success thus far. Its restaurants are located in prime cities, are impeccably designed and offer only the best cuisine that allows diners to dine in style, reflecting the brand philosophy. Armani Hotels hotels : Armani expanded into the hospitality industry by striking a deal with Dubai-based property group Emaar in to come up with a chain of Armani branded hotels and resorts.

It unveiled its Armani Residences, a luxury collection of private residence homes in Burj Dubai, the tallest building in the world in and its Armani Hotel Dubai in the same building in In , it launched Armani Hotel Milano in the Manzoni 31 building, right at the heart of the prestigious Quadrilatero della Moda.

In , the Armani Hotel Dubai was named the most luxurious hotel in the world by the World Luxury Hotel Awards for its award-winning facilities as well as its warm, Italian-style service. Armani Clubs premier nightclubs : Armani has also opened premier nightclubs in Milano and Dubai, distinguished by their discreet character, impeccable design and refined elegance. Armani Silos museum : To add to this wide portfolio of brands, Armani opened Armani Silos in April in Milan to mark 40 years of his career.

As is the trend in the fashion industry to operate in the entire spectrum from apparel, jewellery, cosmetics, watches, perfumes and luxury hotels, Armani has been able to leverage its brand equity to be present in most of these lucrative sectors.

Giorgio Armani is truly a success story of classic brand management — appealing to people through its entire brand experience and philosophy, rather than only through its products. Sustainability is a value that resonates strongly with Armani. Armani has stated that it is his wish for the fashion industry to slow down collections and produce less but of better quality.

Environment: The Armani Group has signed the Fashion Pact, a series of pledges aiming to make the industry greener by eliminating greenhouse gas emissions, restoring biodiversity and protecting species, and protecting oceans. It also chooses raw materials and packaging materials with the lowest environmental impact and opts for recyclable materials where possible.

Community: Through its investments and efforts in providing clean water access and promoting culture, Armani gives back to the community in which it operates. During the coronavirus pandemic, Armani also converted its factories in Italy into production centers to make single-use medical protective overalls for healthcare workers amid supply shortages.

Additionally, it donated USD 2. However, Armani has also announced that his heir may not necessarily come from within the family, so the heir to Armani remains a mystery for now. The key to success would be for the Group to implement a transparent process where family talent is compared with external talent in order to select the next best leader to take the brand to new heights. Leadership needs to put in place a solid succession plan to ensure business continuity of the brand and company.

Brand dilution due to over-stretch: Strong brands, as are well known, provide companies with a very powerful tool to enter newer markets with limited investments by leveraging their strong brand equity.

It gives companies numerous revenue streams. Given this simple but strong fact, it is not a surprise that most of the strong brands in the world have leveraged their brand equity and extended their brands into newer product categories, newer markets and even newer market segments.

The examples that immediately come to mind are those of Calvin Klein and Pierre Cardin. One of the many reasons that these brands diluted their brand equity was because they used their brand names on a very wide range of products. One of the main factors that make fashion houses and their products premium are their exclusivity. By franchising their brand names to literally everything, these brands lost a significant portion of their strong brand equity.

Armani will need to consider this strategically especially if it is planning to expand into other businesses. All categories should ultimately encapsulate the spirit of the Armani brand and serve to strengthen it.